Marketing Service Group Project

My Group and I developed a strategic plan to increase brand awareness among the 23 to 27-year-old demographic for Copper Leaf Brewing and later presented a PowerPoint on how to promote and implement the plan to the owners. My role was to prepare and present a social media strategy that Copper Leaf could use to attract younger customers.

Presentation

Documentary Video

Scripted the interview questions and narrative arc for a 5-minute documentary exploring how college students at Salve Regina University define happiness. I narrated the story, filmed each interview using a tripod and camera and edited the final piece.

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Montage Video

Wrote the script and visual structure for a 60-second “Love Where You Study” montage video designed for student recruitment at Salve Regina University. I captured b-roll using a camera and tripod, recorded the voiceover and edited the footage.

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MAG Research Project

My group and I worked with the MAG to help promote Yayoi Kusama’s INFINITY MIRRORED ROOM—LET’S SURVIVE FOREVER, 2017 installation. Our goal was to raise awareness about the MAG and its installation among St. John Fisher students to encourage visitation. Through research, we developed a social media campaign and successfully reached our objective.

Presentation

PR Writing Internship

I worked with the Office of Marketing and Communication for the 2024 fall semester. I was responsible for writing articles for Fisher News Highlights, the University’s weekly online newsletter. The newsletter shares campus updates and news with students, alumni, and parents. My role involved interviewing professors, students and alumni. The stories I have written have involved research, organizing thoughts and editing.

Writing